Staying relevant and top-of-mind is a constant battle in our modern world. With everything grabbing our attention nowadays, it’s hard to get noticed among your competitors to capture the imagination of distracted audiences and ultimately build meaningful relationships. Which naturally makes you wonder: How does our competition get so much news coverage? How do they get featured in so many articles? Why are they doing so well?
The answer is an effective public relations strategy. Got PR?
Public relations requires creativity, tenacity, and--above all--authenticity. At The Idealistic Digital Creative Agency, we help innovative brands who understand that they are engaged in a relentless battle for relevance and attention. Our mission as a PR and full-service marketing agency is to bring to life what your company does best, demonstrating why you truly matter, strengthening your brand, and maintaining control of your unique narrative. Our team of public relations experts can help your company earn influence, change behavior, and drive home real business value that yields tangible results.
Because of the broad swath of what encompasses public relations in the 21st century, The Idealistic can boost your profile on earned media (i.e new stories on media outlets), shared media (i.e. social media), and owned media (content that you’ve created, such as blogs, case studies, and more). We know what it takes to gain a positive brand image, deal with bad publicity, and create public relations opportunities. After all, how the public perceives your company is almost as important as what products and services your offer.
Getting the word out takes a methodical approach. The Idealistic helps your company spread the word and craft a compelling story that ensures that your brand matters. By partnering with us, your company gains a wide variety of benefits that helps you focus on what you do best--running your business.
It’s been shown that audiences are more likely to trust messages that originate from objective sources. Rather than paid-for advertising messages, public relations strategies that tap into media sources can be the most credible and persuasive forms of promotion. The Idealistic understands how well-crafted press releases and direct access to media outlets can sway public opinion. We can help your business gain recognition from these sources in an organic manner that ultimately leads to increased revenue and greater brand awareness.
In comparison to paid advertising, effective PR campaigns can be an economical way to reach a large audience. The Idealistic works within your predetermined budget to get your company noticed, crafting content that speaks to your unique narrative and gets journalist excited. Our media services can create affordable content that can supplement your in-house staff’s efforts in both long-term and short-term relationships.
While we’ve all heard the adage, “all press is good press,” there’s nothing like being on the receiving end of poor reviews and having to deal with the unsavory backlash, particularly if it is undeserved. Unlike paid advertising, companies may feel that they are at the mercy of the media’s portrayal. By partnering with The Idealistic, we can ensure that your company is held in good standing, avoiding any potential conflicts before they occur and subduing any negativity that may adversely affect your brand.
When handling public relations in-house, it can be difficult to measure just how effective your campaigns are or assessing whether you missed any potential opportunities. The Idealistic can act as an objective source of guidance that steers your company towards more effective and high-impact media displays to maximize your ROI. We can ensure that your company is media-ready, whether that encompasses having a professional image, higher search engine rankings, or developing relationships with top-level journalists. Our team can use data and analytics to track how effective your efforts are, including social media performance, interests based on demographics, and alignment with headline-grabbing trends.
1415 N 7th Avenue
Phoenix, Arizona 85007
The Idealistic Digital Creative Agency is conveniently located on I-10 and 7th Avenue, about 10 minutes from Sky Harbor, it is a perfect place to meet and get to know each other.
If you're outside of Phoenix, we can come to you, we're flexible like that. We love people, and love talking to people about their marketing goals.
1415 N 7th Avenue
Phoenix, Arizona 85007