The answer is that your website and online content are digital real estate. And as anyone knows, the top 3 things that matter in real estate are location, location, and location.
As you may be aware, over 60,000 searches happen per second. And 72% of people never scroll past the first page of results on search engines, making ranking high a priority for businesses that want to succeed in the 21st century.Most Internet users begin their session by turning to search engines to find what they’re looking for--whether it’s finding a local restaurant open past 10 pm, ordering a new polka dot dress, or booking the ideal contractor to remodel their home. And your web presence is part of the equation--the better optimized your web pages and content are to appear on search engines (like Google, Bing, Yahoo, and more), the more likely that someone’s going to book your services or purchase your products. That’s the name of the game.
That means search engine optimization (SEO for short) helps connect your business with customers online. The better your web presence uses SEO best-practices (such as vetted keywords, back linking, and high-quality content), the greater your ranking on search engines. Considering that 93% of online experiences begin with search engines, you’re leaving a lot to luck in hopes that someone discovers your business without using expert SEO services from The Idealistic.
At The Idealistic Digital Creative Agency, our team stays on top of the latest trends and changes that search engines employ to avoid bad actors, “blackhat” SEO techniques, irrelevant search queries, and clickbait.
To stay ahead of the curve, search engines frequently tweak and change their algorithms to more accurately determine which are the most relevant pages to a search query. Essentially, these search engines play a cat-and-mouse game, with change being the name of the game. Once everyone learns what works and what doesn’t, unscrupulous companies “game” the results and use blackhat techniques to push content in front of more eyes.This means that content that once ranked at the top of queries may be irrelevant and removed from their search index. Even evergreen content, or web content that stands the test of time, could fall prey to the ever-shifting digital landscape. For instance, the recent changes at Google resulted in formally-top ranking websites to disappear overnight, leaving web designers scratching their heads to guess what the popular search engine was actually used to determine its ranking.
Now, with the rise of a mobile-first and eventually mobile-only future, the game has changed in the land of SEO. Anticipating these trends and changes can ensure that your content and web presence remains in the top results for years to come.
That’s where The Idealistic comes in.
Our expertly-trained and web-certified staff make it their mission to anticipate SEO trends and best practices to ensure that your web presence is seen by more customers. At the Idealistic, we help drive web traffic that converts into real customers and, ultimately, your bottom line.
Our staff knows that every business and organization is unique. At the Idealistic, we pride ourselves on crafting a one-of-a-kind search engine optimization strategy that’s tailored to meet your ranking needs and help customers find you online.
First, we define your digital marketing goals. Everyone wants more traffic, but we help you find the right traffic through a comprehensive site audit. By assessing your web presence, we can identify the strengths of your websites and expose weaknesses that hold you back from the ranking that you deserve.
Next, we perform competitive analysis in your industry on a local and national level. Remember, you’re competing to get seen, so our due diligence helps identify how to position your company effectively.
After we understand how your web presence compares to its competitors, we begin an in-depth analysis of popular search terms through extensive keyword research and demographics. This ensures that your SEO is in line with how your customers are actually searching (not how you’d wish they’d search). Through this process, we analyze metrics such as search volume, keyword viability, and opportunities through high-performing keyword tools. Once we’ve found targets, our SEO strategies develop an optimization plan designed to efficiently raise your web presence.
Then, it’s time for action.
Utilizing our extensive research, we apply on-page optimization to your website and monitor every change that we make to gauge the effectiveness of our plan. We then continually refine our approach from these analytics using site performance data, creating unique content designed to actively engage your customers and perform on all relevant search engines.
If you’re ready to take your SEO to the next level and start getting the web traffic that your business deserves, contact The Idealistic today. We have extensive experience optimizing businesses when it comes to what your potential customers are looking for and how search engines connect them with your organization. Whether you’re a brand-new startup looking to raise your brand awareness or a well-established business looking to boost your website’s performance, The Idealistic will help grow your business.CONTACT US
1415 N 7th Avenue
Phoenix, Arizona 85007
The Idealistic Digital Creative Agency is conveniently located on I-10 and 7th Avenue, about 10 minutes from Sky Harbor, it is a perfect place to meet and get to know each other.
If you're outside of Phoenix, we can come to you, we're flexible like that. We love people, and love talking to people about their marketing goals.
1415 N 7th Avenue
Phoenix, Arizona 85007